Hi there! Glad to meet you. Allow us to introduce ourselves

About us

PixelD is a dynamic young business, rooted in a genuine passion for media and a deep admiration for the world’s visual splendor. Our ambition is to not only consistently exceed our customers’ expectations with exceptional service, but also to establish a significant presence in the market.

We’re excited to share our story, and who better to tell it than the founder?


Denisa Danel

Growing up in a big, loving family, my fascination with media started early on. Even as a kid, I was always curious about how things worked: “How do TV frames change so quickly?”.

When my family got our first camera, I was hooked. I’d snap photos of everything, even trying to make computer wallpapers out of them! But… let’s just say my run-in with nature photography ended with a bee chasing me and a broken camera. Who knew bees could be so camera-shy?Then we got a camera that could film, and I was in awe. Before YouTube and vlogging were a thing, I was already recording and narrating our family trips like a pro.

As I got older, my passion for creativity and storytelling only grew. I even wrote and directed my school’s Christmas play when I was 12! And when I finally got my hands on a DSLR camera in high school, it was a game-changer. After spending hours on learning how to master it, I started my own photography business at 16 and loved every minute of it.

But the real adventure began when I decided to move to London at 19, right in the middle of a pandemic! I enrolled in a Television and Digital Production program. As I balanced the demands of full-time study and work in the hospitality industry, without realising I crafted a career in hospitality, culminating in the valued role of hotel manager. But deep down, I knew my heart wasn’t in it. And so, with the taste of success lingering on my lips, I made the bold decision to walk away from the comforts of stability and security. Why? To chase my dreams, of course.

My learning journey started with me just fooling around with those old-school cameras, but over time, I’ve leveled up to mastering cutting-edge equipment. I’ve dabbled in everything from working behind the scenes on sets and studios to mastering the art of shooting on location. And hey, I even had one of my documentaries shown in a cinema once—pretty cool, right? Oh, and by the way, I’m not just a photographer; I also do videography and directing. So yeah, I guess you could say I wear a few hats in this creative world!

Now, here I am, chasing my dreams in the bustling streets of London, armed with newfound knowledge, upgraded equipment, and an unwavering determination. My goal? To turn my passion into a succesfull bussines and share the beauty of the world through my lens with you.